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Orrin Woodward LIFE Leadership
Monday, November 14, 2011
Orrin Woodward's LIFE Leadership Challenge

Orrin Woodward, in his latest post describes the three step process that all change goes through. I guess leaders are leaders because they can handle the flack thrown at them in the change process. This is a good one!

Leadership requires seeing things before others see them, believing in the future before others believe it, and moving in that direction before others will move. This is the path that new truths follow to enter the marketplace. This, however, isn't a new concept. In fact, it has been around as long as human beings have populated the earth.

German philosopher Arthur Schopenhauer stated that all truth goes through three steps.

First, it is ridiculed.
Second, it is violently opposed.
Finally, it is accepted as self-evident.

Entrepreneurs, by definition, work within the first two steps, since by the third step the real opportunities are gone. So don't expect raving fans when you get started. Don't expect everyone to celebrate you as a hero when ridicule or violent opposition is the beginning environmental conditions for all revolutionary change.

Leaders create the future through better ideas and implementation. It takes courage, fortitude, and high adversity quotient in order to change the world. These qualities, and more, the founders of LIFE have in abundance! Chris Brady, Tim Marks, George Guzzardo, Bill Lewis, Claude Hamilton, and Dan Hawkins are leaders of leaders.


The Christians went to the colosseum to be burned and eaten before Christianity became the established religion of the empire

That Ghandi was imprisoned repeatedly before India was allowed her freedom.

That America had to do more than just write a Declaration of Independence, it had to fight for years to make it a reality.

What does this mean for you? If you desire to make real change in the world, you will be opposed. The better your ideas, the more violently you will be resisted by the old order. Instead of being upset at this, take it as confirmation that you are on the right track. The establishment ignores you until it is threatened by your better ideas and execution. :)

Winston Churchill once said, "History will be kind to me for I intend to write it." In the same way, LIFE intends to be remembered in history for we intend to make it! Sincerely, Orrin Woodward


Posted by OrrinWoodward at 7:54 AM EST
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