Orrin Woodward - Judgement
DiMaio's Leadership trait #14. Judgment.

Judgment is the ability to weigh facts logically, to consider possible solutions and to reach sound decisions. Judgment includes common sense. To develop the trait of judgment you can:

- Do not yield to impulse. Think about the possible effects of what you're about to do.
- Try to visualize the situation from another person's perspective.
- When in doubt, seek good counsel.

I have never seen Orrin Woodward leap to a conclusion. On the contrary, he never makes a major decision without considering all three of the above. That's a comfort and a great example!


So now we've taken a quick look at 14 different Leadership Traits. Does all this sound like a lot to live up to? It should, because it is. Good leaders live up to the standards exemplified by these traits.

If we think about leaders who have failed or disappointed us, most of their faults can be traced to deficiencies in leadership traits.

Orrin Woodward has always taught (primarily by example) that as leaders, who we are is the foundation upon which our business and political ideas are supported. If we fail to cultivate our character, we run the risk of becoming insignificant and trivial.

Because of Orrin's leadership, this Team will become the greatest business this planet has ever seen.

But that's just my opinion.

Why don't you check it out for yourself?

Orrin Woodard of Team - Loyalty
DiMaio's Leadership trait #13. Loyalty.

Loyalty is the quality of faithfulness to your principles, your team-mates, your organization, your country. This does not, however, mean that you are a "yes" man." As Morton's 21st Law of the Public-Policy Process says, "An ounce of loyalty is worth a pound of cleverness." To practice loyalty you should:

- Remember loyalty is a two-way street. Be loyal to those above and below you.
- Stand up for your organization and its members when they are unjustly attacked.
- Discuss your organizational problems and the problems of your co-workers only with those who can help solve the problems. Don't gossip.

Sounds a lot like the commandment to treat others the way we wish to be treated, doesn't it? Well, that's how Orrin Woodward conducts his life. I have never met a man more committed to his principles, his team-mates, his organization and his country. Because of Orrin's example, I can say with authority that the entire leadership team feels and behaves the same way. This is a good thing to be a part of!

Orrin Woodard of Team - Unselfish

DiMaio's Leadership trait #12. Unselfishness.

Always give credit where credit is due. An unselfish leader never takes advantage of a situation at the expense of others. To develop unselfishness you should:

- Give credit for work well done and ensure that recognition and praise is afforded the deserving individuals.
- Help with the mundane tasks. You'd be surprised at how respected you'll be when you help.
- Make a sincere, honest attempt to look at situations from the other person's perspective.

Orrin Woodward, co-author of "Leading the Consumer Rebellion" and "Launching a Leadership Revolution", is the first one to give the credit away when things go well. He looks for the good in people, finds it, and points it out to them. He makes it a point to edify the people around him.

Orrin understands that leadership is all about serving his team. And his servant heart makes Orrin the kind of leader that makes his team-mates feel better just for having been around him. I like that and appreciate it.

Orrin Woodard of Team - Endurance
DiMaio's Leadership trait #11. Endurance.

Endurance is maintaining the physical and mental stamina to perform under difficult conditions and for long periods of time. Maintain endurance by doing the following:

- Avoid excesses that lower your physical and mental stamina.
- Maintain a proper diet and exercise.
- Finish every job, regardless of the obstacles.

Orrin Woodward  co-author of "Leading the Consumer Rebellion" is the energizer of the Team. He knows how to maintain his physical and mental conditioning and it's evidenced by his performance. He just flat out-works and out-thinks anyone I've ever known in the business world.

Great traits in a leader.

Orrin Woodard of Team - Bearing
DiMaio's Leadership trait #10. Bearing.

Your bearing is your general appearance, carriage and conduct. When a leader is well dressed and confident, the team will be well dressed and confident. And nothing calms a nervous team more than a leader who does not look or act worried. Bearing is demonstrated by:

- Avoiding profanity or vulgarity.
- Controlling your voice and gestures so that emotional extremes don't show in your actions. Sometimes it's appropriate to show some anger, but you should never appear to lose your temper.
- Never correcting anyone in the presence of others.

Orrin Woodward's bearing is well, presidential. He carrys himself so well that he's a pleasure to be around - always.

Orrin Woodard of Team - Enthusiasm

DiMaio's Leadership trait #9. Enthusiasm.

Enthusiasm is showing sincere interest and eagerness in performing your work. To develop enthusiasm in others, you should:

- Consistently exhibit a positive attitude to others.
- Emphasize other's successes.
- Encourage others to overcome any obstacles which they encounter.

Orrin Woodward, co-author of "Leading the Consumer Rebellion", and "Launching a Leadership Revolution" has enthusiam in spades. He doesn't just do the three points mentioned above....he lives them. He lives the books "How I Raised Myself From Failure To Success in Selling" and "How to Have Confidence and Power in Dealing with People". What's one of Frank Bettger's biggest principles? Enthusiasm. You can't have enough.

And check out Chapter 6 of "...Confidence and Power...."which talks about the "3 A's". This is Orrin Woodward. Wonder why he has such a big team? You'll have a big team too when you learn to live the principles set forth in these books as well as Orrin has.

Orrin Woodard of Team - Justice

DiMaio's Leadership trait #8. Justice.

To be just is to be fair. Personal feelings, emotions and prejudices should not be allowed to influence your decisions. To improve the trait of justice, make sure you practice the following:

- Apply rewards consistently.
- Listen to all sides of an issue before making a decision.
- Be aware of your prejudices and seek to rid yourself of them.

Orrin Woodward has set up the reward system for the Team to be fair. Personal feelings, emotions and prejudices just don't enter into any part of it. It's pure performance. I can say with the perspective of operating several successful businesses, I have never seen a more just and fair system.

On the Team, your pay raise becomes effective when you do. Now that's great news for some people and not so great news for some (lazy) people. If you're not lazy - you ought to check out the Team!

Orrin Woodard of Team - Tact
DiMaio's Leadership trait #7. Tact.

Tact is the ability to deal with others without causing ill feelings or offense. It is doing and saying the right thing at the right time. In order to develop tact, do the following:

- Apply the Golden Rule.

- Check yourself for tolerance and patience. If you lack these qualities, make efforts to change.

Ever since I met him, Orrin Woodward, co-author of "Leading the Consumer Rebellion", has treated people tactfully. In fact, he goes out of his way to; 1) find something about every person he meets that he appreciates about them and 2) tell them about it. It's fairly easy not to offend someone when you are looking for something good in them.

Orrin lives the Golden Rule. That's one of the reasons he has such a big team.

Orrin Woodard of Team - Initiative
DiMaio's Leadership trait #6. Initiative.

Initiative is recognizing what must be done and then doing it - without having to be told to do so. To develop initiative:

- Look for things that need to be done, that you know must be done and do them. (Sounds simple because it is.)
- Look for better ways to do things.

Orrin Woodward wouldn't be where he is today without taking initiative. He accepted responsibility for his life and then did something about improving it.

You can too.

Orrin Woodard of Team - Dependability
DiMaio's Leadership trait #5. Dependability.

Leaders are dependable when they fulfill their commitments. As Leadership Institute President Morton Blackwell says, "In life, you have your word and your friends; go back on either and you're dead."

Dependability is developed by:

- Being places on time.

- Accomplishing tasks, even if you face obstacles.

- Building a reputation for keeping your word when you've made a promise.

- Demonstrating loyalty to your friends and supporters.

I can count on Orrin Woodward. If he says he will do something (and he has many times since I've met him) it is done. D. O. N. E. Done. Every time. No excuses. Just .... done.

I admire his consistency over the years and I like being in business with a man I can trust.